Insights
Practical guides on selling and marketing
Short, plain-English articles for small UK businesses and agencies. Read one with a cup of tea and try one thing this week.
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Reply to every enquiry the same day: a simple routine for small teams
A practical routine for answering new enquiries quickly and following up without nagging, written for small UK businesses with no sales team.
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Which marketing led to the sale? A plain guide to attribution
What attribution means, why the last click is only part of the story, and three simple ways to share the credit for a sale across the things that helped.
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Keeping client marketing on track: a checklist for small agencies
A short checklist for small agencies looking after several clients: agree what good looks like, get approvals early, and report on the same few things every month.
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